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跨越7000公里，探寻原始猎食渴望"非凡食材"背后的答案_我的网站

小遥17岁

一 | 当宠物逐渐成为家庭中不可或缺的成员，越来越多的养宠人开始追问一个此前被忽略的问题：碗里的猫粮狗粮，食材到底来自哪里？从海洋到食碗，中间经历了怎样的品质链路？原始猎食渴望是加拿大冠军宠物食品旗下高端天然宠粮品牌。

Photo: Screenshot from website
Chinese animated film Niu Lai, initially mocked online for its "worest" production, has become an unlikely box-office and internet sensation in China and abroad, spawning memes, merchandise and growing interest from global audiences.
Niu Lai crossed 40 million yuan ($5.95 million) in box-office receipts late Saturday, according to Lighthouse, a Chinese ticketing and box-office platform. Meanwhile, Christopher Nolan's The Odyssey currently ranks sixth among this summer's top-grossing films in China, with box-office receipts reaching 457 million yuan.
The film opened in Chinese theaters August 5 and grossed just 342 yuan on its opening day. Its box office totaled around 7,700 yuan over its first 10 days before screenings and ticket sales surged beginning August 14, fueled by widespread online ridicule and curiosity about the film's notoriously rough animation.
It was made over five years by a mother-and-son team, with its crude animation, stiff character movements and unusual plot becoming the main source of its popularity.
It has since become a broader online phenomenon in China. Merchants have begun selling plush toys modeled on its characters, while fans have created memes, posters and other unofficial merchandise. Moviegoers have even placed homemade posters in theaters, although the production company has not released an official poster.
On Douyin, China's version of TikTok, users have produced numerous clips and other fan-made content based on the film. Multiple official Chinese accounts on the platform have also joined the trend, while some users have used AI tools to create new variations of the meme.
Police in Hefei, capital of East China's Anhui Province, used an image from the film in a traffic-safety notice posted on its Douyin account.
Interest has also emerged in Hong Kong, where users on social media have been discussing the film's surprise box-office success and calling for its release in local theaters. Some users tagged Broadway Cinematheque, a Hong Kong independent cinema, asking when it would screen the film. The cinema's official account replied "in talks," prompting excitement among Hong Kong moviegoers.
The cinema later said it had received a number of requests from audiences but that no screening plans had been finalized, local media reported.
The phenomenon has also crossed China's borders.
The Financial Times and other international media outlets have reported on the film, with some comparing its unlikely rise to cult movies such as The Room, which became famous in part because audiences embraced its flaws.
The movie's growing popularity has also moved beyond social media.
In San Francisco, two independently organized screenings of Niu Lai sold out, according to the San Francisco Chronicle. The screenings were held at a time when the film had yet to secure a broad official overseas release.
The film is now attracting interest from overseas distributors, with Singapore film distributors considering bringing Niu Lai to local theaters, according to Singapore's Lianhe Zaobao.
The Niu Lai meme has also been picked up by organizations outside China, showing how the film's imagery has begun to take on a life beyond the movie itself.
In Malaysia, a blood donation center in Johor Bahru used the story of Niu Lai in a humorous and inspirational social media message encouraging people to donate blood, according to Lianhe Zaobao.
The official TikTok account of Dutch railway operator Nederlandse Spoorwegen also joined the trend, using the Niu Lai meme in one of its posts.
Such uses suggest that Niu Lai is evolving beyond a film-related meme into a broader piece of internet culture, with institutions and brands using its recognizable imagery to connect with audiences, Zhang Peng, a cultural researcher and associate professor at Nanjing Normal University, told the Global Times.
The overseas response reflects a reversal of the traditional path for Chinese films seeking international audiences. Rather than being promoted abroad as a polished production built around Chinese culture or expensive visual effects, Niu Lai has traveled overseas largely because audiences found its roughness and absurdity impossible to ignore, he noted.
Its unexpected popularity overseas offers an unusual form of cultural export, driven not only by traditional film marketing but also by memes, curiosity and audiences' desire to experience the phenomenon for themselves, added Zhang. "Thanks to the strong conncted global online culture, such 'mission impossible' animation could become a global sensation and a reality."
。依托冠军集团40年以来对高端天然宠粮的专注与深耕，渴望遵从犬猫“原始猎食天性”，坚持甄选全球高品质食材，顺应犬猫作为肉食动物的天然生理需求。持续探索非凡食材。近日，资深媒体人杨澜首次以"小狗妈妈"的身份，跨越七千公里来到美国波士顿旁的港口城市新贝德福德（New Bedford），深入渔港及食材供应源头，实地探访食材溯源全过程，新华网全程跟踪记录，联合呈现溯源纪录片《看见·非凡》。

二 | 美国新贝德福德港，探秘非凡食材的起点新贝德福德港位于美国马萨诸塞州，作为北大西洋重要的海产枢纽。北大西洋寒冷洋流为这片海域带来丰沛养分，孕育出丰富而优质的海洋食材。这里，也是渴望重要的深海鱼食材来源地。在实地探访中，杨澜与当地渔民、供应链经理交流后了解到，北大西洋野生捕捞的鱼在广阔海洋中自由生长。而寒冷水域让鱼游得更用力，肉质也更紧实。但让渴望长期选择这里的，不只是这里的鱼品质高。在新贝德福德，渔区社群、渔民与政府共同参与渔业管理，并联合渔业科学家制定捕捞限额。

三 | 配额达到上限即停止捕捞，即使身处无人监督的广阔海域，渔民依然遵循相同的标准。这种"有所取、亦有所不为"的态度，与渴望对食材来源的要求不谋而合。

四 | 大海养大的鱼，自然有干净的营养找到优质的食材来源，只是第一步。对渴望而言，更关键的问题是：什么样的食材组合，才适合犬猫的天性？在寒冷海域中生长的鱼，游得更用力，肉质更加紧实，同时也带来低脂的优质蛋白、Omega-3、DHA与EPA等更加密集的营养。更关键的是，渴望完整保留从鱼肉、鱼皮到鱼骨的天然营养，尽可能贴近猫狗在自然中捕猎到的食物状态，补充重要的微量元素。这正是渴望坚持的"符合犬猫生物学性的食品哲学"。犬猫的消化系统比人类更短，生理结构也更适合从动物性食材中获取营养。猫狗不会告诉你什么才是它真正需要的营养，但它的毛发、活力与日常状态，会给出最诚实的答案。黄金10分钟：－18℃锁鲜选对食材之后，如何将这份来自大海的品质尽可能保留下来？食材再好，锁不住新鲜也等于白费。

五 | 当渔获离开海面的那一刻，新鲜便开始倒计时。为减少过程中对食材品质的影响，渔获离水后立即进入冷藏海水舱，避免相互挤压造成损伤；渔船靠岸时，冷冻车已在一旁等候，将渔获迅速送往约零下18℃的冷冻环境。

六 | 从鱼出水到进入冷冻环境，目标控制在十分钟以内——这段分秒必争的过程，被称为"黄金10分钟"。看似只是几分钟的差异，背后却是一套对时间、温度与流程的严格把控。对于消费者而言，这些发生在供应链源头的细节或许难以被直接看见，却正是决定最终食材品质的重要环节。

七 | 在别人看不见的地方，哪怕几分钟的时间与温差，渴望也寸步不让。

八 | 严选非凡食材追求卓越品质每一种进入配方的食材，都必须经过同样严谨的挑选与考验。

九 | 多年来，渴望与新贝德福德当地供应伙伴并肩合作，基于对自然、食材与品质的共同理念彼此选择，在长期合作中建立信任。从海洋资源的管理、捕捞，到锁鲜与运输，每一个环节的共同坚守，最终才让一份来自深海的自然馈赠抵达犬猫的食碗。渴望创始人Peter曾说过一句话："我想做给Lucky最好的食物，为了这个目标我愿意花一生去实现。"这句话背后，是一个品牌用几十年时间反复回答的问题：什么是真正的非凡食材？跨越七千公里的溯源之旅给出了答案：真正的非凡，不是稀有名贵的标签，而是一群人日复一日守住各自的标准——渔民守住捕捞的尺度，供应伙伴守住食材的新鲜，品牌守住选择食材的原则。